10 things you can do to market your pharmacy on social media
Facebook, Twitter and Instagram are cost-effective tools pharmacists can use for marketing and to gain customer insights.
The Pharmacy Guild has published social media resources for pharmacists.
Here are 10 key points:
- Write what you know. Share your knowledge and passion for what you do in your posts and let your personality show.
- The best time to post on Facebook is late in the week and at weekends. The highest engagement occurs between 1pm and 4pm on Thursdays and Fridays.
- Post 2-3 times per day on Facebook to increase reach. Users generally don’t access posts older than six hours.
- Don’t make all of your posts about selling products. This will turn people off your page very quickly. Other ideas include staff profiles and a poll seeking customers’ opinions about a product or service.
- Don’t be afraid to post regularly to Twitter. The average lifespan of a tweet is 18 minutes. The best time to post on Twitter is Monday to Friday between noon and 3pm. The peak time is 5pm.
- The worst time to post on Facebook and Twitter is overnight, between 8pm and 9am.
- Research which hashtags are the most popular among your target audience and incorporate them in your posts to generate more page views.
- Research other pharmacy and health pages to follow on Facebook and Twitter and increase engagement on your page.
- Make sure you include links to the pharmacy’s website when you respond to conversations on social media.
- Ensure staff identify themselves and their role when they post on behalf of the pharmacy. This helps readers identify authentic posts.
Access the Pharmacy Guild’s social media resources here