7 things pharmacies need to measure for success

From customer demographics to instore trends, it is important to keep tabs on what is going on

Chartered accountant Paul O’Sullivan, group manager at Sigma Financial Services, has compiled a list of seven things pharmacy owners need to measure in order to increase success and ward off trouble.


They are:

  1. Know your customer demographics: this way, you can stock products that appeal to your market. Your local retail traders’ association, shopping centre landlords and the local council may be able to help.
  2. Have a sales budget: set daily targets for each area of the pharmacy business and share these with staff. A daily benchmark makes it ‘real’ and