After-hours helpline ads cost $1m

The Federal Government spent more than $1 million advertising the contentious national after-hours GP helpline last year, it has emerged.

The Department of Health and Ageing’s annual report for 2011/12 shows it paid a media company $1.16 million for an information campaign for the multimillion-dollar helpline, established in July last year.

Staffed by 100 GPs and 240 nurses, the line provides patients with over-the-phone