AHPRA wins case over male hormone clinic's ads

Wellness Enterprises forced to pay up over false claims

A hormone clinic which claimed its treatment could help men boost their sexual prowess has been fined $127,500 for breaching advertising laws.

Stethescope and gavel

Wellness Enterprises Pty Ltd - trading as the Australian Male Hormone Clinic - faced 17 charges in the Downing Centre Local Court in Sydney relating to full-page newspaper advertorials for its treatment for testosterone deficiency.

The adverts, which were published across Australia between February and August this year, claimed the treatment could boost energy, strength, masculinity and men’s ability