Alcohol advertisers to be ‘named and shamed’

Chaired by former Australian of the Year and children’s health advocate Professor Fiona Stanley, the independent Alcohol Advertising Review Board was launched in Perth on Friday, promising to hold advertisers to account for what it says is a growing problem of alcohol abuse across the nation.

The independent body is made up of health professionals and related groups, and supported by the McCusker Centre for Action on Alcohol and Youth (MCAAY) and Cancer Council Western Australia.

MCAAY director Professor Mike Daube said it would counter the industry-based Alcohol Beverages Advertising Code, which he claimed wasn’t doing enough to curb excessive drinking and exposure to children.

“The drinks industry is spending hundreds of millions of dollars promoting its products,” Professor Daube said. “Kids are being exposed daily to massive alcohol promotion. Our aim is to draw attention to the problem and name and shame the worst