Is Amazon beating Chemist Warehouse at its own game?

Online survey shows it is undercutting discounter’s prices

Amazon Australia is beating Chemist Warehouse at its own game and undercutting its price on many vitamins, according to one market analyst.


Amazon is poised to grab market share from the discount giant, says IBISWorld senior analyst Arna Richardson. It lists 195 Blackmores products versus 162 for Chemist Warehouse.

Several of these vitamins are priced lower than Chemist Warehouse’s “better than half price”, he says.

“Given the size of their global operations relative to even the largest of big box discounters here, Amazon has the scale to take on and undercut local