Bid to enhance in-store experience

A new consumer health division formed by Glaxo Smith Kline (GSK) and Novartis is experimenting with new digital ideas for pharmacies, including gamifying the retail experience.

GSK Australia’s Charissa King says the new division, formed earlier this year, is taking a fresh look at in-store engagement by customers.

 “We are increasing our investment in digital marketing. We are up-skilling our people. We have taken the best of legacy Novartis and the best of legacy GSK. We are now looking at new ways, now with the strength and size of the business, to partner