Big tobacco ‘pulling out dirty tricks’ in court challenge

"What we are seeing is a tobacco industry completely on the ropes, pulling out any dirty trick or tactic in an attempt to undermine this important legislation which will prevent countless Australians from becoming addicted to their deadly products in the future," Ms Sharkie said.

"They have very deep pockets so we expect to see all kinds of nonsense from the tobacco industry over the next twelve months,” she said.

BAT launched the legal action hours after the plain packaging bill received royal ascent, and will argue the legislation is invalid because the federal government is trying to acquire valuable intellectual property without compensation.

No date for the hearing of the case has been set but it is likely to be no earlier than the second quarter of next year.

BAT spokesperson Scott McIntyre said the company had consistently said it would defend its intellectual property on behalf of their shareholders.