Big tobacco using loophole to entice kids

More than three quarters of 1000 young people aged 12 to 24 surveyed by the Cancer Institute NSW reported seeing tobacco promotion or advertising in films. Over half of all the respondents also saw its promotion on TV.

Seventy-seven per cent of those surveyed said they noticed people smoking – or the promotion of smoking – in movies, followed by 68% who saw promotion on TV and 31% who saw it in licensed venues.

Twenty-six per cent of young people surveyed said tobacco promotion was evident in video games.

The figures were slightly higher for the under 18s, with 24% noticing it in pubs, 26% on

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