Cautionary Tales - Professor Simon Willcock

I WAS recently at a conference where an academic GP presented evidence that patients value “continuity of care”. This was based on a study showing patients who had seen their GP at least three times rated their satisfaction with the consultation more highly than those who had not seen the GP previously.

Before consigning this to the ‘bleeding obvious’ category of research, I decided to apply the construct to my own practice to see if it carried any useful message and realised that on many occasions my knowledge of the

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