Celebrity criticism highlights consumer unease over pharmacist questioning

Consumers often lack understanding of the need for pharmacists to ask them detailed questions, research has revealed, a situation highlighted by criticism from a celebrity after her husband was quizzed over a cold and flu purchase.    

University of WA researchers found pharmacists were hindered from asking questions by “consumer unwillingness to participate in the process”, after they conducted focus groups with pharmacists, pharmacy assistants and consumers. 

”Consumers did not understand the qualifications and professional obligations of