Chemist warehouse loses branding case

The two founders of Chemist Warehouse have lost another round in their long-running bid to prove a smaller rival tried to trick customers by copying elements of their brand.

Pharmacists Mario Verrocchi and Jack Gance had argued that Ian Tauman’s Direct Chemist Outlet (DCO) had infringed trademark legislation because it had used similar colours and branding to that of Chemist Warehouse.

Mr Tauman had rebranded his pharmacies in 2006 in a “discount format” and by 2014 there were 24 stores across three states.

But the pair lost their original case, heard in 2015, and lodged an appeal, citing 19 issues of contention.

They claimed that Direct Chemist’s get-up was so similar to that of Chemist