Chemist Warehouse smashes Chinese sales record in seven hours

Australian retailers collectively are the third best Singles-Day performers

Chemist Warehouse has smashed its China sales record, earning more than $17 million at this year’s Alibaba Singles Day sale.

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Singles Day, 11 November, started as an obscure anti-Valentine's celebration for single people in China in the 1990s, but it has become the world's biggest online shopping day.

This year Alibaba generated more than US$25 billion in online sales to Chinese customers.

Australian retailers collectively were the third best performers of all countries and regions taking part.

While figures are still being tallied, CWH had smashed last year’s sales total,

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