'Do not eat this bagel': US doctors reveal the impact of exposing pharma pay

Dr Frank Osborn still remembers the day, 15 years ago, he swore off seeing drug reps for good.

A wide-eyed medical student, he was on his first placement in his home state of Massachusetts, at a busy medical practice visited by reps several times a day.

They would come in, he recalls, to leave drug samples, bend the ears of the doctors and arrange the next lunch they would bring in - pizza, Chinese food, bagels.

But the persuading wasn't all one-way traffic, as the young doctor witnessed. Some doctors knew the power they

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