Embrace ‘healthcare destination’ focus to survive: PSA

Community pharmacy must focus on promoting itself as a healthcare destination, if it is to survive the difficulties of the current financial climate in Australia, the PSA believes.

Delivering a welcome speech at the PSA’s Offshore Refresher Conference in Washington DC, PSA vice president Joe Demarte (pictured) reflected on the past 12 months, which he described as a “tumultuous” year for pharmacy in Australia.

Mr Demarte said the caps on professional services, such as HMRs and MedsChecks, “demoralised pharmacists of all persuasions”, and