'Erotic' nurse study gets academics hot under the collar

They have branded the trial sexist and unethical

A real-world study to find out whether “erotic stimuli” can prompt disadvantaged people to undergo health checks has triggered accusations of sexism among health academics.

The researchers placed pop-up health checkup services in Japanese gambling arcades, known as pachinko parlours, accompanied by young female actors wearing "mildly erotic nurse costumes".

The nurses were meant to encourage customers to undergo one of the instant health checks.

As a control, the research team used "normally" dressed female nurses, wearing suits or regular medical white coats.

More than 8000 people underwent health checks, according to the study published in the Journal of Epidemiology and Community Health.

They found that the nurses wearing the erotic costumes attracted more customers with a lower socioeconomic status, supporting the