EU menthol cigarette ban to curb uptake of young smokers

The proposed new rules on labelling, ingredients and smokeless products, fall short of demands by some health campaigners for a total ban on company branding and logos on packets, along the lines of measures enforced this month in Australia.

But "member states remain free to introduce plain packaging in duly justified cases," a European Commission statement said.

"Tobacco kills half of its users and is highly addictive," said Health Commissioner Tonio Borg."With 70% of smokers starting before the age of 18, the ambition of today's proposal is to make tobacco products and smoking less attractive and thus discourage

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