European experts debate future of pharmacy mobile apps

European healthcare experts have clashed over the need for pharmacy to invest in mobile health.

As reported in C + D, speakers from Lloydspharmacy and the European Commission told the European Association of Pharmaceutical Full-line Wholesalers (GIRP)that mobile technology had the potential to boost medicines adherence and build customer loyalty.

However, John Chave, general secretary of the Pharmaceutical Group of the