Exercise video paints incontinence as badge of honour

Hunter Medicare Local said the video, shot in the US, was irresponsible because it “makes light of what may be considered an embarrassing issue, promoting the idea that stress urinary incontinence is a sign of a CrossFit workout well done”.

The video, which has been viewed almost 200,000 times, interviews women about their experiences with “exercise induced urinary leakage”. An announcer declares “that’s what it takes if you want to be the fittest woman on the planet”.

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