Expensive drugs work better than cheap drugs: study
2nd February 2015
By Amanda Davey
Marketers of generic drugs may have their work cut out for them, with a small study finding that cheaper medications often come with reduced expectations of efficacy.
Much like luxury goods, where satisfaction with a purchase is often proportionate to expense, a patient’s perception of medication benefit may be similarly governed by its cost, say researchers.
For the study, 12 people with Parkinson’s disease were told they would