Fast food apps target kids
Apps include Hungry Jack’s Shake & Win, which generates vouchers for free or discounted food when users shake their phone at any Hungry Jack’s store.
Another app, KFC’s Snack! In the Face, is an easy-to-play game where virtually every player receives a free snack.
“With children increasingly exposed to junk food advertising via apps, social media, viral marketing and celebrity endorsements, competitions and 'advergames' with embedded brand messages and licensed characters, educating kids about junk food has never been more challenging,” a Choice spokesman said in a statement.
Jane Martin, executive manager of the Obesity Policy Coalition, told MO the coalition had previously made complaints to the Advertising Standards Board about several fast food apps that appear to be marketed to children.
Apps are not specifically covered under the Quick Service Restaurant Initiative or the Responsible Children