Five key tips for pharmacy loyalty schemes

Setting up a rewards program is a great way to boost profits - research shows that increasing return custom by 5% can increase profits by 150%.

At this year’s APP, brand growth specialist Mark James will explain how pharmacies can use loyalty programs to entice customers back.

Here are five of the key tips he’ll be presenting:

  1. If you don’t have a customer program, get one

If two pharmacies are side by side, research shows that 82% of customers will choose the pharmacy where they have joined a rewards program, says Mr James.

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