Five key tips for pharmacy loyalty schemes
Setting up a rewards program is a great way to boost profits - research shows that increasing return custom by 5% can increase profits by 150%.
At this year’s APP, brand growth specialist Mark James will explain how pharmacies can use loyalty programs to entice customers back.
Here are five of the key tips he’ll be presenting:
- If you don’t have a customer program, get one
If two pharmacies are side by side, research shows that 82% of customers will choose the pharmacy where they have joined a rewards program, says Mr James.