Future trends under the spotlight

Social researcher Mark McCrindle will be unpacking the findings of The Healthy Futures Report 2016 in a headline APP 2016 session. 

Commissioned by the Pharmacy Guild of Australia, the report will provide insight into the consumer view on medicines: from complementary medicines to prescription medicines and consumer understanding of medication compliance and its importance.

Mr McCrindle’s Friday morning session will cover the mega trends shaping the future of health care by exploring the perceptions Australians have of the health and medicines industry and