GP incentive to sell complementary meds 'disturbing and inappropriate'

The company, Swisse, is emailing health professionals – including GPs – promising for those “who on-sell full sized Swisse Practitioner products [Swisse will] sponsor the full cost for you or one of your staff members to complete an online course in Health and Complementary Medicine by the National Institute of Integrative Medicine (NIIM), valued at $675”.

As a complementary medicines supplier, Swisse is not bound by the Medicines Australia code of conduct, which bans gifts to doctors. The Complementary Healthcare Council of Australia is not understood to have