GP phone home: Scotland wants its docs back

In the latest UK attempt to lure GPs home, the Scottish Government has launched a social media recruitment drive saying it needs its trained GPs back.

The National Health Service (NHS) Education for Scotland has developed a Facebook ad that features a ferry sailing between the Scottish mainland and the bucolic islands on Scotland’s west coast.

The ad pops up on the timelines of those Facebook users who have indicated that they have studied at a Scottish university but have left