Greg Hunt snaps over health department's 'offensive' social media campaign

More than $600k dished out to Instagram models

An investigation has been launched into why the Department of Health paid hundreds of Instagram models more than $600,000 in a public health campaign to encourage young women to exercise.

instagram screenshot

The social media push called Girls Make Your Move was originally rolled out by former Minister for Health Sussan Ley in 2016 with the aim of targeting women aged 12-19 with messages on the benefits of physical activity. 

The Daily Telegraph reported that the campaign included payments of up to $3000 per post to Instagram models to post