GSK to stop paying doctors in marketing overhaul
The pharmaceutical group also said it would stop paying doctors to promote its products at speaking engagements and providing direct financial support to health care professionals to attend medical conferences.
However, it left open the possibility of funding through grants.
GSK Australia general manager Geoff McDonald said the changes were "some of the most significant changes to marketing and sales practices in our industry for some time".
“In Australia there is widespread community expectation of increased transparency in commercial relationships between pharmaceutical companies and healthcare