Harvey claims Souvenaid ‘uses food loophole’

The warning from La Trobe University adjunct associate professor Dr Ken Harvey came after the TGA referred his complaint about Souvenaid, a drink said to improve memory in mild Alzheimer’s disease, to the NSW Food Authority.

Dr Harvey said Souvenaid meets the definition of a therapeutic good, with marketing claims including “nutritionally supports memory function in the early stages of Alzheimer’s disease” and “clinically proven”.

He said many of its ingredients were listed on the Australian Register of