Harvey’s crusade backfires as pill ‘sold out’

Marketers of the Australian weight loss product, undoit, boast it can reverse the waistline-increasing effects of junk food with a pill, and have told MO the publicity brought by the La Trobe public health lecturer’s latest complaint lodged with the TGA had led to “thousands” of its products being sold.

“We just sold out on the weekend, thanks to Ken,” undoit founder and marketing director Michael Romm told MO last week.

“[Customers] read the article and went on the website and into the chemist and bought it all up. I don’t know whether to send [Dr Harvey] a bottle of whiskey.”

He said he would cooperate with any TGA review and all the company’s claims were clinically proven.

Dr Harvey demanded the TGA do a post-marketing product review, branding undoit a “dangerous product” that encourages people to take more than 20 times the recommended maximum amount of Cassia senna,