How much faith do GPs have in drug reps?

Pharma reps see regular GP-visits as key to their drug's success, but how much of their sales pitch do GPs believe and act on?

A small Australian surveyof 58 GP-drug rep encounters found that most doctors rated the presentations as convincing and useful for improving their knowledge of the drug involved.

The survey was carried out by the Healthy Skepticism lobby group, which is behind the 'No free lunch campaign', who