How this pharmacy thrives by reducing its emphasis on retail

Pharmacy of the Year finalist shares the secret of its success

The Pharmacy of the Year Finalist - Christies Guild TerryWhite Chemmart

Christies Guild Terrywhite

Proprietors: Michael Wakim, Pan Boyaci and David Smith

What the pharmacy has achieved

The 27-year-old pharmacy has enjoyed a strong increase in business following a refit and change in focus.

An analysis of the local area revealed none of its competitors offered a pharmacist-forward model, despite a local need.

The pharmacy