Hugging is good for you, study shows
Offering sex for money is said to be the world’s oldest profession. A business offering hugs, however, is more aligned with 21st-century entrepreneurs leveraging concepts of wellness.
In the US, businesses peddle platonic sessions with ‘certified’ cuddlers — which takes the fun “Hugs $2” sign at your local street market to the next level.
But what does science say about hugging and wellbeing?
Most studies have focused on the role of touch in romantic relationships, creating a gap in the literature, apparently, about hugging in broader social