Inside the new world of direct-to-consumer pathology

New websites are making a splash. But are they really about patient empowerment?

Pathology websites marketing direct-to-consumer tests are making a splash. But are they really about patient empowerment?


There's a sale happening, but it’s not for cheap holidays or half-price Jimmy Choos. It’s for discount prostate tests.

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“Get 50% off our Prostate (PSA) Test Service until midnight 7 March,” the ad on the MyHealthTest website says. “Order Now.”

Underneath, in much smaller letters, is the disclaimer: “Always consult your healthcare provider to make an informed decision about the benefits and potential harms of PSA testing.”

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