'Medicare Local' proves hard to remember

The term Medicare Local has been mocked, criticised and hated since the Federal Government insisted on the title for its flagship primary care reform, and it still appears to be causing problems for those tasked with setting them up.

The health department told parliament last year that market research showed it had high recognition factor amongst the public.

However on Tuesday morning it became apparent that the term Medicare Local did not have much recognition within the AGPN when a draft media release was issued declaring that the name of the new national body would be

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