Member support for Guild ad campaign ‘crucial’
Pharmacists must embrace the Guild’s advertising campaign if it is to strengthen the industry’s bargaining position in 6CPA negotiations, a senior Guild figure believes.
Writing in Guild newsletter Forefront, executive director David Quilty said it was “imperative” that messages about the value of community pharmacy were effectively communicated, as public sentiment could influence the outcome of the 6CPA.
The Discover More. Ask your Pharmacist