NZ plain packaging sparks anger from Big Tobacco

The New Zealand cabinet has agreed in principle to introduce plain packaging as part of the goal of making New Zealand smoke-free by 2025, according to Associate Health Minister Tariana Turia.

But British American Tobacco New Zealand's Susan Jones said the company would "take every action necessary to protect its intellectual property rights as would any other business faced with the removal of their brands".

Ms Jones said plainer packets would be easier to counterfeit and “smoking rates will increase as many more young people take it up after gaining greater access to cheap illegal cigarettes".

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