Patient pressure for brand-name drugs

Patients frequently pressure their doctor to prescribe brand name drugs over generics, thereby driving up healthcare costs, research finds.

About four out of 10 doctors said they sometimes or often prescribed brand-name drugs because the patient demanded it instead of a generic.

The results, from a survey of 1800 US doctors, also found doctors were more likely to acquiesce to patient demands if they had received drug samples or food and drink from pharmaceutical companies.

Thirty-nine per cent of such doctors sometimes or often complied with these demands, compared to 33% of

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