Patients trust doctors who admit treatment bias

The expression ‘trust me I’m a doctor’ might seem hackneyed, but new research shows patients are more likely to accept specific recommendations if a doctor admits their treatment bias.

The study of surgeons found that when they disclosed their professional bias (such as, “I’m a surgeon, so I’m biased to recommending surgery”) or alluded to bias (“I’m a surgeon, so of course I’d lean towards surgery”), patients trusted their advice more.

The US researchers used localised prostate cancer treatments to