Pharmacists tops for selling supplements: Blackmores

Advice from retail pharmacists is the driving force behind multimillion sales of vitamins and supplements in Australia, according to industry leader Blackmores.

The head of the company that saw Australian revenues hit $317 million last year says it sells far more of its high value vitamins and supplements through retail pharmacies than supermarkets.

Blackmores bases much of its marketing via pharmacists rather than supermarkets because of the advice they give customers on complementary medicines, according to an article in T