Plain packaging a dud, says BATA

British American Tobacco has questioned the effectiveness of plain packaging despite a 78% increase in Quitline activity since the policy was introduced just over a year ago.

BATA argues the plain packaging initiative is not working and that people making telephone calls and people quitting smoking were two different things.

“There may well have been more calls to the Quitline following the introduction of plain packaging in comparison to when graphic health warnings were introduced but the reality is legal tobacco sales overall have remained very