Plain packaging gets thumbs up

Plain packaging looks set to be the most effective form of tobacco control, with Australian research showing it has had the most significant impact on smoking cessation to date.

Since plain packaging legislation was introduced in December 2012, calls to the national smoking cessation helpline, Quitline, have increased dramatically, according to an analysis that compared the plain packaging initiative with previous graphic health warnings.

The research, led by Professor Jane

Latest

Trending