Power of plain packs "fascinating": expert

Doctors can expect plain cigarette packaging to have the greatest impact on light to moderate smokers, a leading tobacco expert has predicted, following early signs that the ground-breaking legislation is working.

A Victorian study, conducted during the plain packaging rollout last November, has found people who smoked from plain packs were more likely to have thought about quitting in the past week than those who had stuck to branded packs.

People smoking plain packs rated