Primary's new name and slogan 'a signal to GPs'

The corporate's shareholders have officially endorsed changing its name to 'Healius'

GP corporate giant Primary Health Care is officially changing its name to ‘Healius’ and adopting a new company slogan as part of a brand overhaul.

Parmenter and Bateman
Dr Malcolm Parmenter.

Shareholders overwhelmingly voted in favour of turning the page on the Bateman era at the company’s AGM on Thursday, putting an end to 20 years of a brand associated with large-scale, bulk-billing general practice.

The new name, which was agreed by the owners of 99.3%

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