Privacy for GPs too, pharma law conference told

PHARMACEUTICAL companies have been warned to remember “doctors are people too” and to take care when collecting sensitive information about the GPs they deal with.

Speaking at the 4th Annual Pharmaceutical Law Conference in Sydney last week, privacy law expert and Middletons partner Paris Petranis said “pharma is as good as it gets” in terms of complying with the Privacy Act.

But Mr Petranis said in focusing on protecting the privacy of patients, companies too often failed when it came to the GPs they dealt with.

“Consistent errors occur across companies and they often occur at the lower level,” he said.

Mr Petranis said those at fault were not typically the directors or privacy officers but more likely “overzealous” marketing representatives.

“Doctors are people too,” he said. “You can’t ignore doctors and nurses and receptionists when you consider the