Q&A: Influencing care is not the goal, says NIB CEO on GP incentives plan

On Tuesday, NIB boss Mark Fitzgibbon revealed his desire to begin paying GPs "incentives" if they can reduce the cost of the insurers' most expensive patients.

Here, Mr Fitzgibbon responds to GPs' concerns, and further puts his case.

How do you respond to criticism that recent moves by insurers are more focused on profit than quality care?

You might say, well you guys are only interested in reducing cost. Well that's true, but the whole system increasingly