RACP push to ban infant formula advertising

The move follows the disbanding of the independent advisory panel on the Marketing in Australia of Infant Formula (APMAIF) by Assistant Health Minister Fiona Nash. In response, the industry representative-led Infant Formula Council, has offered to assist the government in monitoring manufacturers.

The RACP’s Paediatrics and Child Health Division president, Associate Professor Susan Moloney, said the college would like to see legislation that reflects the International Code of Marketing of Breastmilk Substitutes, which recommends restrictions on the marketing of substitutes to ensure that mothers are not encouraged to unnecessarily abandon breastfeeding.

“Since this international code was adopted by the World Health Organization (WHO) in 1981, 84 countries have enacted legislation implementing many or all of the provisions of the code — Australia is not one of them,” Professor Moloney said.

“Removing the APMAIF and