The rise of the vitamin

The recent Euromonitor International's Vitamins and Dietary Supplements in Australia report highlights the rise of discount pharmacies as a key trend within the vitamins/supplements sector.

“Traditional community pharmacies continue to be put under strain as more consumers shop at large discount pharmacies," the report states.

“These stores are able to offer greater discounts through economies of scale and have been the main cause for growth in the pharmacy sector.”

The trend is in play at pharmacy franchise Good Price Pharmacy