The rules governing medical advertising look set to change

The makers of horny goat weed, reiki crystals and other alternative therapies could soon be allowed to approve their own advertising — but will face stiffer penalties when they break the law.

Legislation to be introduced to Federal Parliament in coming months will scrap pre-approval for marketing of over-the-counter and complementary medicines from June 2018.

At present, responsibility for pre-approval lies with two industry bodies, the Australian Self Medication Industry (ASMI) and Complementary