Sexy nurse study leaves authors red-faced

It has been deemed ‘unethical’ and 'shocking' by health academics

A study that set out to determine whether the use of “erotic stimuli” acts as a prompt for people to seek medical advice has caused an outcry among health academics and embarrassment for the Japanese authors.

Sexy nurse

The researchers placed pop-up health check-up services in amusement arcades, accompanied by actors dressed up in a sexy nurse costume.

There was also a control setup with normally dressed nurses, according to the study published in the Journal of Epidemiology and Community Health, which is published by BMJ Journals