Shock diabetes ad depicts amputee

Shock advertising is being used by New York's health department to drive home the health risks of obesity and type 2 diabetes with a poster that depicts an overweight man with an amputated leg sitting beside supersized fizzy drinks.

The caption on the hard-hitting posters, which began releasing on Monday, states: “Portions have grown. So has Type 2 diabetes, which can lead to amputations."

New York's Department of Health and Mental Hygiene has launched the campaign to help New Yorkers think twice about their portion sizes, as nearly 57 percent of adults and